Frank Darling

Build your dream engagement ring, online or in-store

Next.jsShopifyNuxt.jsAWS

Frank Darling offers custom jewelry and engagement rings via a seamless online experience. From 3D ring builders to educational content and in-person appointments, the site provides the ultimate user-focused buying journey.

( 01 ) — ANALYSIS

Personalized Ring Building Experience

An interactive ring builder that allows users to design their dream ring online. Each design step is intuitive, visually engaging, and backed by real-time pricing.

( 02 ) — DETAILS

Educational Shopping Experience

Rich editorial content helps users understand diamonds, pricing, sustainability, and craftsmanship while building trust through transparency.